Feature Description

Personal Project

Brand
LG

Year
2023

Company Introduction: LG is a global leader in consumer electronics, home appliances, and mobile devices, known for innovative, high-quality products that enhance everyday life and connect people worldwide.

Project Introduction: As a personal project, I improved a section detailing a Game Optimizer feature on a landing page for LG’s QLED Mini LED TV. I updated the copy to be clearer, more engaging, and user-focused.

Key updates included:

• Updating the headline to highlight the benefit of what the feature enables.

• Outlining how specific settings enhance the gaming experience, emphasizing immersion and control.

• Providing more detail while avoiding potentially confusing acronyms.

• Correcting grammar and improving readability in call-to-action text.

These changes make the section easier to understand, more compelling for gamers, and aligned with LG’s high-tech, immersive brand voice.

NEW PRODUCT DESCRIPTION