POSTER CAMPAIGN

Company Introduction:

Nike: A global leader in sportswear and innovation, Nike is known for its performance-driven footwear, apparel, and cultural influence that extends beyond athletics.

Stüssy: Founded in the early 1980s, Stüssy is a pioneering streetwear label blending skate, surf, and hip-hop culture into a globally recognized lifestyle brand.

Project Introduction: Throughout their 20 years of collaboration, Nike and Stüssy have continuously found innovative ways to fuse performance with lifestyle to create collections that resonate across sport, fashion, and youth cultures worldwide.

As a personal project, I designed a small poster collection as a campaign concept. Through researching Nike and Stüssy, the history of their partnership, and how they create personal connections between brand and consumer as a joint entity, I explored ways to merge elements of both brands into cohesive visuals and engaging copy. I particularly wanted to highlight their history as creative forces and emphasize how their collaboration in not a purely commercial endeavor, but rather a natural extension of their shared influence and culture.