Advertising Campaign Concept

Company Introduction: Samsung is a world-leading technology company shaping the future of mobile, electronics, and digital innovation globally.

Project Introduction: As a personal project, I developed a creative campaign for a (not currently existing) Samsung phone. To devise the concept for this campaign, I studied aspects including brand values and identity, vision, positioning, and market insights, as well as concepts executed in previous Samsung campaigns.

Campaign Concept: For this campaign, I chose a concept of reaching “higher places.” As a global brand, Samsung is constantly innovating with technologies and products that advance everyday experiences. My concept aimed to show that with the phone, customers can reach new heights, which is visually illustrated by the mountain in the background. The copy is short and simple, but it communicates that advancing toward a better future is something the brand and customer can achieve together, with the phone as the means to get there.

For both of my designs, I created original copy and incorporated an image of mountains that I captured during a visit to Switzerland as a visual for expansiveness and reaching new heights.