Advertising Campaign

Company Introduction: Samsung is a world-leading technology company shaping the future of mobile, electronics, and digital innovation globally.

Project Introduction: As a personal project, I developed a creative campaign for a (not currently existing) Samsung phone. To devise the concept for this campaign, I studied aspects of the Samsung brand, including brand values and identity, vision, positioning, and market insights, as well as concepts executed in previous Samsung campaigns.

Campaign Concept: For this campaign, I chose a concept of reaching “higher places.” As a global brand, Samsung is constantly innovating, inspiring people with technologies and products that contribute to the greater good of the world. In essence, when someone purchases a Samsung product or interacts with the brand, they become part of this greater good and ultimately belong to something bigger. Together, the consumer and the brand can reach higher places and advance towards a better global society, and the phone advertised is a means to get there.

For both of my designs, I created original copy and incorporated an image of mountains that I captured during a visit to Switzerland as a visual for expansiveness and reaching new heights.