WEBSITE REIMAGINATION

Company Introduction: Shira Esthetics is a skincare company dedicated to developing science-backed formulas made with the highest-quality ingredients from nature.

Project Introduction: For this personal project, I redesigned the Shira Esthetics homepage in Figma, rethinking its content design, layout, branding, and copywriting to better attract customers and build a stronger brand presence.

The original site presented opportunities to strengthen storytelling, highlight unique brand qualities, and create clearer calls to action.

My redesign introduced:

• A refreshed hero section with meaningful copy and a clear, engaging CTA.

• Structured product discovery through clear, organized sections.

• A new section explaining each ingredient collection and the skin concerns they address, with direct CTAs.

• A new section focused on Shira’s ingredient quality and brand mission, continuing to build trust and transparency.

• A reworked company introduction section with approachable, brand-forward copy and a CTA to learn more.

I drew inspiration from leading skincare brands to create a modern, approachable design. Along with refreshed branding elements, like natural green accents and simplified messaging, the redesign transforms Shira’s website into a clearer, more customer-centered experience that builds credibility and brand identity.